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TM Creative is my personal brand's logo and design. This is the face of my website, business cards, and personal-branded projects. I created this logo for a final assignment in my visual communications class and hope to expand my work opportunities with it. I wanted to make it super creative and have hidden letters in it since I love that style of logo design.
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/37f249fd-0fa6-49ae-9f9d-112f64a88892_rw_1920.jpg?h=9383fd8d9cd9e52226649eba057a5905)
With my base sketches completed, it came down to what I could envision as the face of my personal brand. A lot of my other options were super corporate and blocky. I realized by looking at them that I was designing for the industry and not for how I wanted to represent myself and my style. After asking for feedback from instructors and classmates, I chose to go with my ape design.
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/ac826275-5f5d-4ef2-9298-d4efe8b2c361_rw_1920.jpg?h=03166a3ef5a489cec79173435fe7368b)
This first page of my brand book showcases the development of the logo. It was able to capture my initials, TM, as well as provide a cool-looking mascot in a way. I went through a couple revisions before landing on my final design. It was a lot more blocky and square, so I rounded out more corners to give the head more shape. My final logo is something I am really proud of, and I feel it captures who I am perfectly!
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/756bd6d2-18ec-4689-8f91-19298cb89c53_rw_1920.jpg?h=e65ae49a7d56a43d3b3d79fd5c43b381)
I went back and forth on whether to have my brand name be in black or the dark navy blue. I think I was able to create a pretty versatile logo that can have a variety of colours applied to it. So if I have the black logo, I could do black text or choose from my six other brand colours. The nice thing about my colours as well is that they work so good together. I can pretty much make my logo any colour from my brand and it will fit on top of the others.
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/22dde862-8185-4f15-9934-8da9a30e8e36_rw_1920.jpg?h=ed0b1c83e6b5a1d91b527a65ac145ba7)
This page in my brand book dives into my colour scheme and why I chose the colours I did. Overall, I was very attracted to the orange and blue contrast. It works so well together and makes this brand pop as my own. Since I created this brand book, I actually got to create this website as my portfolio. My choices with the colours differed from what I thought they would be. I love the boldness of the orange being my main background colour. It might seem intense to some, but I enjoy how it creates a solid base for the rest of my colours. I went back and forth on whether to have my lighter colour be the background with the darker as highlights, but it felt off when I tried it. I want people to see how my mind works when I choose certain colours and why I make the choices I do with my design. The final layout choices ultimately fit with my style and reflect my personality.
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/ae1b4ccc-bed5-4749-b1ce-3cf3b66092ad_rw_1920.jpg?h=761e9d276fa730aad089c9ba2f259004)
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/a9cbfa0a-3ffc-42e6-803c-cf53900d0f66_rw_1920.jpg?h=cb0864397a59895f3dc6d23e9a1021be)
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/5e098922-52c3-4200-ad3b-4c30e7116b0c_rw_1200.jpg?h=d2a36b08e08d8af8c741eaa44643e331)
Front of business card
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/a1e6ffee-4136-4878-915f-59ca8e04c3eb_rw_1200.jpg?h=23264f3193353fb7b075764930651f07)
Back of business card
In order to showcase my brand a bit, I did up some mockups. Stickers are used quite often in the creative industry, along with business cards. So to promote myself, I know these are the top channels to do that. I wanted to incorporate all my brand colours on the business card in a way that was appealing and would draw an individuals attention. I kept the back side simple with my icons and my handles taking up majority of the space. I wanted my title to primarily be a graphic designer but also to include my illustration background and skills. I want to be a versatile designer and be able to provide companies and clients with a unique creative avenue. I personally like tote bags, I think they are convenient when you have to go out and get things done. I also love to throw on a hoodie as it is a comfortable piece of clothing and seems to fit any weather occurrence.
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/0f2d0c7d-7abc-4c4a-880c-31592956f851_rw_1200.jpg?h=256095f99792d715e341cc3f2dfb016f)
![](https://cdn.myportfolio.com/516869db-4b4a-4c4a-808f-58acc68cd6cf/75286293-0fae-4852-9540-3e4b4648290a_rw_3840.jpg?h=8eeb0211c6ac8d08d9c1cc3719517c94)